What is the Value of Online Restaurant Guides?

What is the Value of Online Restaurant Guides?

In talking with a restaurant owner, we have quite often asked why they would list all of his restaurants on Restaurant guide connector (ORGs). Simple and unequivocal answer is that the connector guide restaurants such as Zagat.com, RestaurantRow. . com, Urbanspoon.com, Chow.com, Metromix.com, CitySearch.com, OpenTable.com, etc., add connector exposing their list of restaurants in the guide. but do they? and if so, so. How? and more, how do they help? this is really want to know who owns what.

Answers to these questions are many-faceted. And to knowledge .- A pretty little area. No wonder the restaurant owner .- A difficult time to come up with their deeds. So we start with Basic.

Five years ago many restaurants do not even have websites .- A. Or, if they do, it is rudimentary. And do not attract much traffic. Today, almost all restaurants have a website. But .- A site that is not the traffic is like a lotus .- A machine without. It does not produce and have diminished. Value. Restaurateur, like many business owners, this change is to take cash, effort and money on is building traffic to the location of his works. This is called search optimization. Machine or SEO.hire. .- A company them to optimize. Location and preliminary results they have. The problem is that SEO is an ongoing endeavor to note the constant and change.

Restaurants, one of our customers in Orleans. .- A new Web site that it has an average of 150. Shots per day. Which is not that bad for a restaurant. Phrases Orleans. New Italian Restaurant. When the paste into Google, the first restaurant on the left hand side of the page. This is the pot at the end of the rainbow SEO. Is not it? However, when phrases, Orleans restaurants are entered into the new Google, the restaurant is no where to found. Results show the same phrase many people use in trying to find a restaurant located in New Orleans. The. Restaurant owner's most units .- A person or a small 2 to 3 units can not find a company to hire. Someone to optimize. A location on a constant basis .-.

But even if the restaurant made money to do SEO. Right on the set of his works, they still can not compete with some of the time there were ORGs.ORG .- A team of people whose sole job it is to keep his works came on the first page. Google. Surrounding rural areas. Zagat.com, for example, have access to all the restaurants on the set list, and links to the most. This life alone ORG. In term of adherence. Its rules of how to think by using the latest computer search. ORGs but has Google Ads, ads, banners from the restaurant, which contain rich media, and ownership of all .- A SEO-friendly material. Person or. a small restaurant owner who lost the competition with ORGs. Spaces on the search for machines in the most choices.

In addition, ORGs consumer proposal interact with his works, navigation and location features a restaurant that people can not. Characteristics such as the ability to write a check, take polls, search suggestions. In metropolitan areas, find out otherwise in the city are all made on the connector location and attractive guide to what restaurants report. look like these, especially the ability to write a review, the power consumers and satisfies. They want to tell your opinion of his works.

VR behavior .- A national survey in the 3rd. A quarter of 2009. And found that that more than 75% of consumers looking for restaurants connector. That that number is important, but many restaurant owners might be that the resolution which they set up Web clients will have the ability to hold any power. view connector. However, ask the consumer reporting connector, we discovered that the restaurant .- A web location is largely. How is ineffective.'s people looking for restaurants where the connector to connect up to 80% signal Restaurant guide versus. Doing .- A search on Google, Yahoo, Bing or other search machines only .18% using a general search. And 18% when they do searches on the search for machines, a state above, the possibility of Motorola. .- popping. Restaurant specific on the first page is slim SEO's ability to ORGs.

So really happening in the restaurant market is what connector? Direction is very similar to that occurred. In the hotel industry over the last 10 to 15 years what. We have all seen ads. For Travelocity, Priceline, Expedia, Hotels.com and other connector agencies. Travel (OTA address). We do not need to change to the cash, which is that there are hundreds of OTA, which is that advertising is not what is hard. Proposition. Cost to consumers is that if a hotel room .- A letter of OTA as they are, they are to maintain currency. They will still be able to book airfare, car rentals and A .- Learn Amazing. - more about the city or region they are great. and yes, the ability to write a review. do you see the similarity? the results .- Motorola, OTA is approximately 70% of the probe connector bookings. Away from the hotel web location only to turn around and charge .- A hotel for the price of his personal works. Hotels begrudgingly. Pay this fee. Today it is about A .-50/50. Consumers are divided between books .- A hotel directly on the site and those that do so on the OTA.

Same thing is shown in the connector market is restaurants. We have referred to above, the connector guide to restaurants, consumer convenience and style more than restaurants can individually. They are still charging. Fee for access to restaurants, private signals that they have always been the guide.

Direction is clear. Restaurateur who is gracious to embrace. Change and develop excellent relationships with all major national and ORG. Of the region and making sure they are on a nature guide that, if possible, with menu, photos, virtual tourism and all other tools provided by the authorities, including that used to connect .- A .- A. Personal connector.

Restaurant owners will be wise to embrace the changes and issued a consumer in front of it. Otherwise, they will find any one of which they are playing catch up or watch the business ability of his works to Motorola. .- restaurant down the road race.

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